virtual event Archives - Event Marketer

Posts tagged with ‘virtual event’

February 14, 2022

Director’s Cut: Why Acura is Committed to its Long-standing Sundance Partnership

After the Sundance Film Festival took an all-digital format in 2021, 12-year sponsor Acura approached this year’s festival with a hybrid strategy aimed at reaching new audiences online while reviving its programming on the ground in Park City, UT. Then the Omicron variant came knocking, and Sundance, this year Jan. 20-30, once again went virtual....

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February 8, 2022

Three Brands Making Metaverse Moves with Their Own Virtual Destinations

You’ve seen the branded spaces created in Fortnite and the activations hosted in Roblox, but some organizations are building their very own experiential digital destinations as a tentative first step towards cracking the metaverse code. These brand-owned virtual worlds reach well beyond the structure of traditional virtual environments, and are opening up groundbreaking ways of...

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