live streaming Archives - Event Marketer

Posts tagged with ‘live streaming’

July 16, 2019

How Samsung’s Unpacked Event Engaged Viewers Live and Virtually

There is a lot at stake with product launch events and, perhaps, a little more so for the biannual Samsung Unpacked. A few fun facts: This year, there were more than 1.5-times the audience that the Oscars pull in viewing the Samsung Unpacked live-stream as it unfolded. That’s 44 million people tuning in virtually throughout...

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November 13, 2018

Live from EventTech 2018: What You Missed on Day One

Hundreds of marketers from across the country touched down in Sin City Monday morning to kick off the industry’s premier marketing technology conference at the Paris Las Vegas. In true EventTech fashion, the day launched with an off-site excursion where things really “flew off the handle.” That’s right, a small group of adventurous attendees started...

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November 8, 2018

Four Steal-Worthy Engagements from Square’s Partner Summit

Tech conferences are a dime a dozen, but the leaders of the pack are leveraging creative venues and tactile experiences for attendees that often aren’t so “techy” at all. For brand-new events, it’s all in the details. Square, the mobile credit card payment brand, on Sept. 20 hosted its second Partners Squared Summit at a...

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July 16, 2018

And We’re Live: Dell’s Tips for Creating Live Event Broadcasts That Drive Engagement

Four tips for optimizing viewership and engagement—from the show floor   Content continues to be king in events, with brands investing so heavily in at-event content strategies that they’re building dedicated studios within event footprints and exhibit spaces, pushing out content on-demand, publishing broadcast schedules, recruiting speakers and powering the programs with on-site video production...

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