Archive

Tag: live streaming

  • Cisco Turns Unsung IT Heroes into Caped Crusaders at the Largest-Ever Cisco Live Conference
    B-to-B Events

    Cisco Turns Unsung IT Heroes into Caped Crusaders at the Largest-Ever Cisco Live

    In a world where IT professionals are often the unsung heroes of an organization, Cisco flipped the script, transforming thousands of tech experts into superheroes—if only for five days. The brand’s flagship event, Cisco Live (this year, June 25-29 in Las Vegas) was the brand’s largest to date, offering 28,000 IT pros the education, training […]

  • Purchasing Power Engages Clients with its First Experiential Marketing Tour Program
    B-to-B Events

    Purchasing Power Engages Clients with its First Experiential Tour

    Purchasing Power, a voluntary employee benefit brand, for the first time leveraged experiential marketing with a mobile tour to engage clients and customers using its purchase program and financial support services as well as prospective clients. The tour traveled in a “Fueling Financial Wellness @ Work”-themed 45-foot branded coach, launching May 31 at Purchasing Power […]

  • AT&T Leverages a Taylor Swift Partnership to Launch its New Streaming Service
    B-to-C Events

    AT&T Leverages a Taylor Swift Partnership to Launch a New Platform

    As far as brand-celebrity partnerships go, signing Taylor Swift is pretty much the Holy Grail. In addition to being one of the hottest names in entertainment, the 10-time Grammy winner attracts a wide range of demographics. Swift’s allure hasn’t been lost on AT&T, which not only forged a multi-year deal with the performer in October, […]