istock burger grill

How Dave’s Killer Bread Engaged its ‘BreadHeads’ with Burger Kits

The burger kits included samples, coupons from partner brands and a social media call to action.[/caption] Mail-home kits and other experience-to-consumer tactics have become a lifeline for many brands…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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