Inside Citi's Entertainment Sponsorship Portfolio

Inside Citi's Entertainment Sponsorship Portfolio
Citi Cover Flatts 2015

Cover Story: Inside Citi’s Entertainment Sponsorship Platforms

Jennifer Breithaupt, Global Head of Entertainment Marketing, Citi[/caption] How Citi banks on unique entertainment sponsorships—and more than 11,000 activations—to attract cardmembers and drive brand…
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This story appeared in the June/July 2015 issue
Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the magazine's executive editor. Her travels covering the experiential marketing in dustry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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