Posts tagged with ‘branded lounge’

July 3, 2024

Cannes Lions 2024: 10 Ways Brands Brought Creative Thinking to the Riviera

Many of the industry’s rules fly out of the window when it comes to activating at Cannes Lions. Intimate interactions and dwell time are prioritized over throughput. Major risks are rewarded. And in some cases, earning and keeping the attention of the innovative, c-suite-level advertisers and marketers in attendance poses a greater challenge than sticking...

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March 13, 2024

SXSW 2024, Part Two: From Porsche to Shipt, Six Activations Making Headlines

In part two of our live coverage from SXSW 2024, we bring you six more steal-worthy event and experiential strategies spotted during our travels around Austin. From lounges to guerrilla campaigns to brand immersions, here’s what caught our attention. (Read part one of our coverage here, and stay tuned for our full field report.) Related...

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April 24, 2023

How Five Brands Used Experiential Lounges to Engage SXSW 2023 Attendees

SXSW attendees expect to walk thousands of steps a day in Austin (our daily record was 14,000, or about seven miles), making exhaustion a key pain point for brands to alleviate. This year, we aimed to weed out spaces that were glorified charging stations in favor of those that delivered a clear message and layers...

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