Five Ways P&G Maximizes its Long-running Presence at Essence Festival

The booth exterior featured a wall with dramatic cutout letters that led to a tunnel moment.[/caption] Procter & Gamble’s My Black is Beautiful booth at Essence Festival is a much-anticipated attraction…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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