Posts tagged with ‘Essence Festival’

Essence Fest 2023: Inside its Top 10 Experiential Activations

The Essence Festival of Culture presented by Coca-Cola, better known as Essence Fest, celebrated its 29th year as the place to be for brands looking to connect with Black audiences, especially Black women.

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Five Ways P&G Maximizes its Long-running Presence at Essence Festival

Procter & Gamble’s My Black is Beautiful booth at Essence Festival is a much-anticipated attraction at the tentpole, which celebrates Black culture through fashion, food and music. But with a 15-year run and reputation as a fan-favorite at the event comes the challenge of raising the bar and evolving the message in a way that...

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