Posts tagged with ‘Essence’
30 Years of Essence Fest: Q&A with Executive VP-Experiential Michael Barclay
Social media threads and Reddit forums were lighting up ahead of the 2024 Essence Festival of Culture, presented by Coca-Cola, July 4-7, in New Orleans. This year marked the 30th anniversary of the annual multiday celebration of Black culture, music and food, and the media platform’s loyal followers were eagerly awaiting the release of the...
Essence Fest 2023: Inside its Top 10 Experiential Activations
The Essence Festival of Culture presented by Coca-Cola, better known as Essence Fest, celebrated its 29th year as the place to be for brands looking to connect with Black audiences, especially Black women.
Five Ways P&G Maximizes its Long-running Presence at Essence Festival
Procter & Gamble’s My Black is Beautiful booth at Essence Festival is a much-anticipated attraction at the tentpole, which celebrates Black culture through fashion, food and music. But with a 15-year run and reputation as a fan-favorite at the event comes the challenge of raising the bar and evolving the message in a way that...
What We Learned About Hybrid Events From Two Weekends of Essence Fest
Surprise content, concierge service and a sense of place and mission—these were among the elements that led to the success of the Essence Festival of Culture, which took place as a hybrid event over two weekends, June 25 to 27 and July 2 to 4. The hybrid gathering combined elements of Essence magazine’s wildly popular...