Essence Archives - Event Marketer

Posts tagged with ‘Essence’

June 29, 2020

The New Playbook: How Event Marketers are Adapting to the ‘New Normal’

The 2008 recession hammered the event industry. And while events returned in full force, as organizations recognized the direct correlation between their absence and holes left in the pipeline, the return of events in a post-pandemic world will require a paradigm shift. The learnings from the economic recovery a decade ago are difficult to apply...

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