Tag: Philadelphia Floer Show

This week’s hot takes on hot topics in experiential marketing cover AI flavor art, a weighty brand misstep and the opening of “WcDonald’s.”

Activating outdoors may come with its share of obstacles, but as the industry navigates year two of the pandemic, brands continue to prioritize outdoor events as a safer alternative to engaging their audiences in enclosed spaces. The advantages are clear: The CDC says it’s safer, attendees have a higher level of comfort, and outside settings […]