Tag: WinterFest
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B-to-C EventsFirst Tracks: Subaru, POWDR Kick Off Their National WinterFest Ski Mountain Tour
Giving proof that we’ll follow your experiences just about anywhere, EM popped off the Superstar lift at Killington, cleared the moguls, hung a left at the famous K1 lodge and cruised right into the Subaru WinterFest national tour kick-off.
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B-to-C EventsFour Tips for Hosting Cold-weather Outdoor Activations and Events this Winter
Fall is in full swing, but as an event marketer, you’re already on to the next season. Whether you’re planning to activate in a traditional cold-weather market this winter or preparing contingency plans for unexpected weather patterns, we’ve compiled four tips for pulling off successful cold-weather outdoor activations to help you embrace the next season’s […]
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B-to-C EventsSubaru Carves Out Micro-events, Adventure for its 2022 WinterFest Tour
Among brands embracing the micro-event trend of 2022 is Subaru, which has reimagined its WinterFest platform as a music and mountain lifestyle adventure tour featuring small, curated and high-touch experiences under the umbrella of its large presence at eight resorts across the country. The platform, which launched in 2014, is returning to the slopes after […]
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B-to-C EventsSubaru Elevates WinterFest with More Partners and Builds
Subaru’s WinterFest, a weekend-based lifestyle tour that activates at mountain resorts throughout the ski and snowboard season, kicked off this year with more partners and an enhanced activation footprint. Subaru, which has entwined its brand with outdoor culture for decades, will make 15 stops on the 11-state tour. The first stop took place at Copper […]