sustainability Archives - Event Marketer

sustainability Archives - Event Marketer

Posts tagged with ‘sustainability’

April 27, 2021

How LG’s Clothing Swap and Wash Center are Scrubbing Away Textile Waste

There’s a hidden skeleton in your closet: that pile of unwanted clothing. The average American generates 81 pounds of textile waste each year, according to the Environmental Protection Agency, so to help consumers reduce their fashion footprint, LG Electronics hit the road with a seven-city mobile tour. Launched on April 25 in Los Angeles, and...

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March 10, 2021

Tazo Tea Embraces Climate Justice With a Tree-Planting Cause Marketing Initiative

Trees can transform neighborhoods by absorbing air pollutants, adding greenery, enhancing air and water quality and lowering energy costs, among other things. But not all neighborhoods enjoy these benefits equally. Tazo Tea is looking to change that with a new climate justice cause-marketing campaign targeting economically disadvantaged neighborhoods and communities of color. The brand’s new...

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May 4, 2020

How to Elevate Your Event’s Sustainability Plan from Add-on to Strategy

How sustainability was built into the framework of HP’s Reinvent forum Sustainability is part of the company ethos at HP Inc. From its supply chain to operations to environmental initiatives to products, sustainability is woven throughout the corporation, and, naturally, it is woven throughout the brand’s events, too. At HP Reinvent 2019, the annual flagship...

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January 20, 2020

Looking for Event Food Inspiration? Trends Top Chefs Are Talking About

You can expect more progressive event food and beverage menus that reflect sustainability and wellness messaging this year, according to the National Restaurant Association’s “What’s Hot: 2020 Culinary Forecast.” The annual report features survey results from more than 600 American Culinary Federation chefs. The overarching theme this year: New alternatives. Among trends heating up for...

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December 2, 2019

College Marketing: Hyundai Drives a Sustainability Message at Three Campuses

Climate change and environmental sustainability are hot-button topics that marketers can’t ignore, particularly when it comes to engaging younger generations. It’s a fact not lost on Hyundai, which on Nov. 22 wrapped its Fill it Forward college marketing campaign, part of its broader Drive the Future: A Hyundai Experience initiative. The program, which promoted water...

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