sustainability Archives - Event Marketer

Posts tagged with ‘sustainability’

October 25, 2018

Green 2.0: How Brands Are Immersing Consumers in Modern Environmental Causes

We used to think about “going green” by way of recycling or using less paper. Those actions are still important and in play, no doubt. But more and more, marketers are developing creative engagements that are immersing consumers in modern environmental issues and in CSR missions. These strategies are getting the attention of cause-supportive millennials...

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March 15, 2018

Inside HSBC’s Modern Lounge and Event Space at Davos

Shifting away from high-tech showcases it has created the past few years at Davos, HSBC at the World Economic Forum, Jan. 23-26, took over a boutique shoe shop on a main street in the Swiss city, creating a lounge retreat for the 2,500 attendees of the annual congress. The goal: to engage ceos and leaders...

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