Tag: sustainability

Your monthly event sustainability update In our April Industry Pulse Survey, 72 percent of event marketers said sustainability plays a role in vendor and/or material sourcing and selection, and half of the survey’s respondents said they are eliminating single-use plastic at their events and activations. As interest in producing sustainable events continues to grow, we’ve […]

Furniture retail brand Ashley activated the Beach Retreat at the Santa Monica Pier that highlighted the brand’s latest outdoor furniture offerings and allowed consumer passersby to lounge, enjoy a festive beverage, and listen to music. The activation took place over the weekend, June 17-18, from 11 a.m. to 5 p.m., in a high-traffic location on […]

SXSW attendees expect to walk thousands of steps a day in Austin (our daily record was 14,000, or about seven miles), making exhaustion a key pain point for brands to alleviate. This year, we aimed to weed out spaces that were glorified charging stations in favor of those that delivered a clear message and layers […]

From tires screeching on test tracks to serene booths boasting naturescapes, brand experiences at the 2023 New York International Auto Show ran the gamut. Held this year April 7-16 at New York City’s Javits Center, the 123-year-old event was rife with interactive activities, ride-and-drives, experience design inspiration, sustainable builds and inclusive programming. And EM was […]

St. Patrick’s Day revelers basked in the full-fledged return of holiday shenanigans last month as events and parades—and the sponsor activations that come with them—returned to their pre-pandemic glory. Per usual, Guinness was at the forefront of brand festivities in multiple U.S. cities, but the Irish brewer took a decidedly purpose-led approach to its “Surging […]