Tag: sustainability
-
B-to-C Events
Guinness’ Kinetic Tile Installation Invites St. Patrick’s Day Revelers to Move for a Cause
St. Patrick’s Day revelers basked in the full-fledged return of holiday shenanigans last month as events and parades—and the sponsor activations that come with them—returned to their pre-pandemic glory. Per usual, Guinness was at the forefront of brand festivities in multiple U.S. cities, but the Irish brewer took a decidedly purpose-led approach to its “Surging […]
-
Sustainability
Green Lights: How Sustainability Took Center Stage at CES 2023
Exploring the exhibit halls at CES 2023, held Jan. 5-8 in Las Vegas, greenery was a notable design element. From raised garden beds and potted plants to grass carpeting and elaborate floor-to-ceiling greenery walls, exhibitors enhanced their booths with organic textures, colors and lighting.
-
B-to-B Events
Siemens Spotlights its Sustainability Ventures in Four Interactive Exhibits at CES 2023
Powered by a new tagline—“Dream it. Make it.”—Siemens Digital Industries Software, which is celebrating 175 years, wove its technologies into a collection of four exhibit spaces at CES 2023, Jan. 5-8, in Las Vegas, that together showcased how its products drive sustainability and innovation today and how they will in the future. “We’ve always been […]
-
B-to-B Events
Reddit’s CES Experience Immerses Brands in its Early-adopter Audiences
With more than 100,000 active communities and 13 billion posts and comments, Reddit is a hub for conversation where users connect, share content, discuss opinions, dig into interests and discover new topics. Through the years, redditors have kept their fingers on the pulse of the latest trends in tech—often predicting the next big thing through […]
-
B-to-C Events
Clearing the Air: Expert Insights on the SEC Climate Rule and Attendees’ Evolving Perceptions
Sustainable event strategist Marley Finnegan sheds light on emissions and the SEC’s proposed climate risk disclosure rule Momentum around sustainability continues to build, as consumers, particularly millennials and Gen Z, are paying close attention to values-based brand actions now more than ever. While organizations are taking environmental considerations to heart in their decisions, missions and […]




