influencer events

Tips For Creating Shareable Influencer Events

B-to-C Events
Posted on April 14, 2015 by Rachel Boucher

Influencer events are often designed for convenience—city-central with cocktails and a sleek sendoff after critical messaging is delivered. Selfies, food porn, presentations and press: check. But social…

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This story appeared in the April 2015 issue
Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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