Bacardi’s Festival Sponsorship Features Cocktail Education, Cause Marketing and Caribbean Vibes Sampling, Sponsorships, Photo Gallery, Festivals & Fan Cons, Cause Marketing, B-to-C Events, Technology Posted on November 19, 2018 by Kait Shea Bacardi’s sponsorship included a takeover of the iconic Atomic Liquors, the oldest bar in Las Vegas.[/caption] Bacardi brought its “Live Passionately” mantra to the Life is Beautiful Music &… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:event app, Event Marketers, mobile app, Bacardi, event marketing, sound of rum, Event Marketer, cause marketing, Event Agency, festival activation, Event Marketer Magazine, mixology, EventMarketer, Life is Beautiful, Experiential Marketing Agency, #TheFutureDoesntSuck, Event Agencies, Event Marketing Magazine, festival sponsorship, Experiential Marketing Companies Related Articles Author Q&A: Dissecting Charles Melcher’s ‘The Future of Storytelling’ The Brief: Y2K House Parties and Mechanical Condiments Field Report: The 10 Best Exhibits from CONEXPO-CON/AGG 2026 The Brief: Mulch Mobiles and T-Rex Leather