Bacardi’s Festival Sponsorship Features Cocktail Education, Cause Marketing and Caribbean Vibes Photo Gallery, Festivals & Fan Cons, Cause Marketing, Sampling, Sponsorships, B-to-C Events, Technology Posted on November 19, 2018 by Kait Shea Bacardi’s sponsorship included a takeover of the iconic Atomic Liquors, the oldest bar in Las Vegas.[/caption] Bacardi brought its “Live Passionately” mantra to the Life is Beautiful Music &… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Tags:Event Marketing Magazine, festival sponsorship, Experiential Marketing Companies, event app, Event Marketers, mobile app, Bacardi, event marketing, sound of rum, Event Marketer, cause marketing, Event Agency, festival activation, Event Marketer Magazine, mixology, EventMarketer, Life is Beautiful, Experiential Marketing Agency, #TheFutureDoesntSuck, Event Agencies Related Articles Watch: January 2026 Experiential News Commentary Straight Talk Throws its NASCAR Activation Back to ’09 and Meets Racing Fans on Tour Internal Engagement: Six Insights from Ford’s Employee-Dealer Event Playbook Experiential Marketing Trend of the Week: Red-Carpet Activations