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adidas Originals Democratizes the Streetwear Drop with Augmented Reality at ComplexCon 2018

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adidas Originals Wins ComplexCon with AR-Fueled Product Drops and Snoop Dogg

Streetwear enthusiasts live for limited-edition sneaker drops, but the events are notorious for their painfully long lines and frustrating purchase procedures. Until, that is, adidas Originals changed…

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