Posts tagged with ‘Augmented Reality’
Five Playful Exhibit Activations from Licensing Expo 2024
Play is serious business at the Licensing Expo that brought together more than 12,000 retailers and 5,000 brands to Mandalay Bay Convention Center in Las Vegas on May 21-23. So, it only makes sense that immersive, interactive and just plain delightful play was key to many of the exhibits at the show, setting the stage...
Augmented Reality in Events: How Brands From Walmart to Morgan Stanley are Leaning into the Tech
As augmented reality (AR) has become more advanced and accessible, consumers have not only been adopting, but embracing, the immersive technology—and the numbers show no signs of slowing. Smartphones, of course, are an easy point of entry, and according to a Statista report, by 2024, there will be approximately 1.7 billion mobile AR user devices...
SDCC 2023: We’re Flying Our Geek Flag to the Top Eight Comic-Con Activations
San Diego Comic-Con was poised for a banner year in 2023, but when Hollywood writers and actors launched the SAG-AFTRA strike, the fate of the 53-year-old fan convention was in question. Industry giants Marvel and DC Comics didn’t show up, there wasn’t enough talent for the event’s myriad panels, and brands that typically build large-scale...
Cannes Lions 2023: Eight Creative Experiential Tactics We Loved
Top players from the marketing and advertising community cruised into the French Riviera in June for five days of industry collaboration and education at the 70th annual Cannes Lions International Festival of Creativity. And amid the formal sessions, awards programming and opulent yacht parties, sponsors stole a slice of the spotlight with enticing brand environments...