Augmented Reality Archives - Event Marketer

Augmented Reality Archives - Event Marketer

Posts tagged with ‘Augmented Reality’

January 25, 2021

A Bold Message Takes Flight for Natty Light’s College Debt Relief Campaign

Stumble-upon discoveries are one of the ways experiential marketers are activating creatively and safely in the time of COVID-19. For Anheuser-Busch’s Natural Light, a captivating installation in Grand Central Terminal in New York City helped tell a bold story in a socially distanced yet highly shareable manner. Mixing high-value art with inexpensive beer, the brand...

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December 28, 2020

20 Takeaways From the First-ever Virtual Experiential Marketing Summit

It’s been a year of firsts for many brands and their shows, and for EM it was no different. Our 18-year-old Experiential Marketing Summit pivoted not once, but twice in the wake of COVID-19 before moving fully virtual for the first time in its history. In the end, thousands of industry attendees converged on an...

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April 13, 2020

EMS Sneak Peek: AT&T and Vntana Talk Creating Immersive Content Strategies

The Experiential Marketing Summit will take an all-digital format Oct. 19-23. Click here for the full lineup. Virtual engagement may be on event marketer’s mind these days, but for AT&T, virtual training events are no new venture. They’ve been a big part of the program at AT&T University, where the brand hosts up to 20...

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October 31, 2019

From Spotify to Bacardi: Brands Creating Halloween Experiences

Happy Halloween, marketers. While candy brands are having a field day today, plenty of other categories are getting in on the fun, too, leveraging the holiday to pull off stunts, contests and product launches. Last year, the industry saw Skittles activate a tiny house sampling structure, Reese’s activate vending machines that allowed trick-or-treaters to trade...

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