Augmented Reality Archives - Event Marketer

Posts tagged with ‘Augmented Reality’

April 13, 2020

EMS Sneak Peek: AT&T and Vntana Talk Creating Immersive Content Strategies

Virtual engagement may be on event marketer’s mind these days, but for AT&T, virtual training events are no new venture. They’ve been a big part of the program at AT&T University, where the brand hosts up to 20 million hours in training each year for the company’s 250,000 employees and contractor ranks. “Our organization is...

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October 31, 2019

From Spotify to Bacardi: Brands Creating Halloween Experiences

Happy Halloween, marketers. While candy brands are having a field day today, plenty of other categories are getting in on the fun, too, leveraging the holiday to pull off stunts, contests and product launches. Last year, the industry saw Skittles activate a tiny house sampling structure, Reese’s activate vending machines that allowed trick-or-treaters to trade...

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July 30, 2019

Interactive Feature: Our Full Report on Brand Experiences at Cannes Lions 2019

We came. We saw. We sunburned. EM’s first Cannes Lions International Festival of Creativity is in the bag, and we’ve learned plenty. Thousands of advertisers, marketers and creatives hailing from nearly 100 nations descended upon the French Riviera June 17-21 seeking creative inspiration, business opportunities and, if we’re honest, booze. It attracts a crowd that...

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June 24, 2019

Coverage from Cannes Lions: Five Brands Activating Experiences for Creatives

C’est fini! The 2019 Cannes Lions International Festival of Creativity is a wrap, and we’re back stateside (a lot less sweaty and bit sun-kissed) and eager to share what we saw. A key insight from our three days on-site: High-level meetings and networking often take precedence over experiential activations at this event. So, brands that...

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