Augmented Reality Archives - Page 2 of 6 - Event Marketer

Posts tagged with ‘Augmented Reality’

March 13, 2019

The Do’s and Don’ts of Using Augmented Reality in Events

Three brands offer tips on how to leverage AR for live experiences As augmented reality continues to infiltrate the mainstream, brands are going all-in, experimenting with the technology through mobile apps and AR glasses in an effort to engage consumers and business partners alike. But like most technology, leveraging AR comes with its fair share...

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February 25, 2019

AR Case Study: Mountain Hardwear Brings Augmented Reality to Outdoor Retailer

Mountain Hardwear’s presence at the Outdoor Retailer Snow Show isn’t new, but the augmented reality experience it brought to the trade show, this year Jan. 30 through Feb. 1 in Denver, was a first. In a quest to draw a younger audience and support its retail partners, the sportswear and outdoor equipment brand offered attendees...

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December 6, 2018

adidas Originals Democratizes the Streetwear Drop with Augmented Reality at ComplexCon 2018

Streetwear enthusiasts live for limited-edition sneaker drops, but the events are notorious for their painfully long lines and frustrating purchase procedures. Until, that is, adidas Originals changed the game at this year’s ComplexCon, held Nov. 3-4 in Long Beach, CA. Armed with an augmented reality shopping experience featuring an autonomous checkout process, the brand aimed...

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November 1, 2018

Halloween Experiential: Brands Treat Consumers to Stunts, Swaps and Snapchat

Halloween is an experiential holiday. Between Halloween events, costumes, multisensory elements and, of course, “sampling,” it creates a natural opportunity for brands to infuse a little fun and engagement into the annual traditions. Entertainment platform Vevo last year hosted a Halloween extravaganza for employees that included a carnival freak show and plenty of engagement with...

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October 18, 2018

Our Picks for the Top Brand Experiences at New York Comic Con

More than 250,000 people descended upon New York City for New York Comic Con, which took over the Big Apple Oct. 4-7. While the heart of the event took place within the Jacob K. Javits Convention Center, ancillary events like panels that used to fuel hours-long lines around the center were moved to strategic locations...

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