Posts tagged with ‘Augmented Reality’
Experiential at Miami Art Week: Our Tour of Brand Experiences Across the Prestigious Week-long Event
Activation formats that work, our picks for top engagements, and three ways to relieve common pain points There’s no fan village. No sponsor zone. No epicenter where brands assemble. At Miami Art Week, blink, and you’re likely to miss more than one of the many scattered, and oftentimes secretive, activations produced across the week-long event....
Morgan Stanley Rockets into Times Square with a Women’s Spacesuit and a Mission to Break Barriers
Houston, we have a diversity problem. In 2019, the first all-female spacewalk was postponed because NASA didn’t have enough spacesuits to fit smaller statures. And out of the 240 astronauts who have conducted spacewalks, 17 have been women. It’s evident that the space industry, much like the financial services business, has some major glass ceilings...
Live From Cannes Lions: Inside Five Engagement-rich Brand Activations
Our picks for the most engaging brand activations during the in-person return of the Cannes Lions International Festival of Creativity.
Betting on the Metaverse and Short-form Video, Meta Shares its Vision for the Future at Cannes
Meta’s beach activation at Cannes 2022 touts creator power, brand collabs and a new approach to experiential Imagination and innovation reigned supreme at the 2022 Cannes Lions International Festival of Creativity, where brands brought the themes to life through sprawling activations across the Croisette designed to entertain, educate and inspire the advertisers, marketers and creatives...