Experiential Marketing Trend of the Week: Aura Readings
In the age of thoughtful takeaways and vibe checks, consumers are lining up to have…
Guest Column: Four Tips to Get the Right Event Data from Your Suppliers
Our quarterly column from the Experiential Marketing Measurement Coalition tackles strategic planning...
March Madness 2026: Brands Activate Beyond the Final Four to Engage College Hoops Fans
Our March Madness bracket was busted on week one of the NCAA tournament, but that…
Finalists Announced: The 2026 Ex Awards
The editors of Event Marketer unveil the finalists of the 2026 Ex Awards, the most…
Field Report: Five Steal-worthy Ideas from the New York International Auto Show 2026
The New York International Auto Show touched down at the Javits Center in New York…
The Brief: Bubblegum Trolls and Pet ASMR
This week’s hot takes on hot topics in experiential marketing cover Bubblegum Trolls, Man-icures and…
As Mergers and Acquisitions Soar, Agencies Point to a ‘Fragmented’ Market
Mergers and acquisitions are cropping up at an unprecedented rate as the demand for live…
Experiential Marketing Trend of the Week: Charm Bars
At a time when many consumers are suffering from digital fatigue and seeking more meaningful…
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.