Virgin Atlantic Launches New Route with Cultural Experiences

Virgin Atlantic Launches New Route with Cultural Experiences
Virgin Atlantic Launches a New Route with Cultural Experiences and Sir Richard Branson

Virgin Launches a New Route with Cultural Experiences and Sir Richard Branson

  The event featured local influencers in art, music, food and beverage from each city.[/caption] Launching a new flight route is a big deal for an airline, and marketing the different reasons why…
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the magazine's executive editor. Her travels covering the experiential marketing in dustry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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