Posts tagged with ‘influencer event’
How Fenty Beauty Engaged 300 Influencers with Drive-Thru Sampling
Fenty Beauty by Rihanna on Sept. 3 took over the Full Service Coffee Co. shop in Koreatown, Los Angeles, creating a branded drive-thru and pop-up environment for 300 social media influencers to sample and promote the new Eaze Drop Blur and Smooth Tint Stick products designed for on-the-go touchups.
Motorola Recruits Cirque du Soleil Acrobats for the Reveal of its Razr+ Smartphone
If you were of age in the aughts, you’ll recall that Motorola’s Razr flip phone was a pop culture sensation (yes, we had one, and yes, we cherished it almost as much as our MySpace profile). The iconic device has since returned as a foldable smartphone, and for the global unveiling of its latest iteration,...
How Budweiser’s FIFA World Cup Influencer Campaign ‘Ruled the World’
As the Women’s World Cup approaches, a look at the BudX Doha campaign—and the creators who powered it As a sponsor of the FIFA Men’s World Cup for more than 30 years, Budweiser has a firm understanding of the contagious energy the quadrennial event inspires. So for the most recent competition in Qatar, the brand...
Online Activewear Brand POPFLEX Launches its First-ever Pop-up Shop Experience
In the absence of storefronts and capturing passersby, e-commerce brands rely heavily on social media influencers. But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing. POPFLEX’s first-ever pop-up, Cloud Playground, in December hosted invited influencers (with followers ranging from...