Posts tagged with ‘influencer event’
Launch Events: Seven Ways Bose Achieves Maximum Impact
Bose has a way of turning launch events into content engines that drive hype for its latest and greatest product offerings with the right people at the right moment. So when it came time to unveil its QuietComfort Ultra Headphones, the brand leveraged the buzz around New York Fashion Week, a two-pronged engagement strategy and...
How a New Era of Beauty Events is Being Defined by Fans, Not Brands
Lavish influencer trips are back in the mix. Beautycon and Sephora revived their in-person beauty conventions. Sleek mobile tours and sampling pop-ups are on fire. Oh yes, beauty events are having a renaissance—but they’re also getting a makeover as consumers increasingly challenge industry standards and stereotypes. In this new era of beauty, the community makes...
How Fenty Beauty Engaged 300 Influencers with Drive-Thru Sampling
Fenty Beauty by Rihanna on Sept. 3 took over the Full Service Coffee Co. shop in Koreatown, Los Angeles, creating a branded drive-thru and pop-up environment for 300 social media influencers to sample and promote the new Eaze Drop Blur and Smooth Tint Stick products designed for on-the-go touchups.
Motorola Recruits Cirque du Soleil Acrobats for the Reveal of its Razr+ Smartphone
If you were of age in the aughts, you’ll recall that Motorola’s Razr flip phone was a pop culture sensation (yes, we had one, and yes, we cherished it almost as much as our MySpace profile). The iconic device has since returned as a foldable smartphone, and for the global unveiling of its latest iteration,...