Engaging Yogis at Wanderlust 108 Events: Swisse Creates a Detox Zone

Swisse Wellness Creates a Product Sampling Oasis for Yogis at Wanderlust 108

In the Beauty Garden, consumers posed in front of a floral wall for an Instagram moment.[/caption]
To increase its presence in the U.S., Australia-based vitamin and supplement brand Swisse activated a…


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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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