wellness Archives - Event Marketer

Posts tagged with ‘wellness’

May 6, 2019

Wolverine Brands Get a Foot in the Door with Mom Bloggers

Parents today trust another parent or friend more than they do ads on TV or in magazines, which makes mommy bloggers powerful partners for marketers to spread awareness about their brands. And what better place for a brand to cultivate partnerships than at the Mom 2.0 Summit, a gathering of the top influencers, held this...

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April 30, 2019

Sobering Up: Why Non-Alcoholic Events are Trending

As consumer habits trend toward seeking a balanced, healthy lifestyle, event marketers are tasked with creating experiences for a health-conscious demographic. You’ve seen the wellness initiatives, the fitness classes, the meditation sessions, the farm-to-table culinary programs. But with the demand for these new environments also comes a new category that’s attractive to both the balance...

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February 14, 2019

Three Strategies for Igniting a CBD-infused Experience

If you’re one of the many event marketers who keeps a close eye on pop culture trends, you know that CBD-based products have become all the rage. CBD, or cannabidiol, is one of the non-psychoactive chemical compounds found in cannabis, and has seen explosive growth in the marketplace thanks to health benefits ranging from anxiety...

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January 3, 2019

How Wellness Experiences are Weaving Their Way Into Consumer Events and Conferences

From farm-to-table, to juicing to shakes, to essential oils, boot camps, spin and meditation, the health and wellness space is expanding rapidly—into the home into the workplace, and into live events. The Fast Company Innovation Festival in New York City in October offered more than 30 sessions tied to wellness. One session, by SoulCycle, offered...

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December 11, 2018

How Consumers Learned About Self-Care at LetsGetChecked’s Pop-up ‘Longevity Lab’

Getting tested for various diseases and health conditions isn’t exactly a pleasurable experience, especially considering the vast amount of your time is typically spent on booking a doctor’s appointment and waiting for results. That notion was the impetus behind LetsGetChecked, a medical technology startup that provides at-home health testing and quick access to lab results....

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