Posts tagged with ‘wellness’
Why NÜTRL Vodka Seltzer Hosted an ‘Adult Graduation’ Ceremony in New York
There were no diplomas, no tassels, no mobs of parents snapping pictures, but at NÜTRL Vodka Seltzer’s “graduation” event on June 7, there was plenty of pomp and circumstance. On the heels of its U.S. launch earlier this year, the Anheuser-Busch brand aimed to drive awareness among post-college consumers and kick off the summer with...
MyFitnessPal Hosts a ‘Joyful’ Mini Conference for Influencers Focused on Gut Health
If you asked the average American for their thoughts on the MyFitnessPal app, chances are, many would tell you it’s a relic of the early aughts. But in reality, the platform is not only still alive and kicking, but thriving as the No. 1 nutrition and food-tracking app in the world. So to reintroduce its...
Audio-centric Activations: Five Strategies Worth a Listen
Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric activations and events, both physical and virtual, are on the rise. Marketers are not only recognizing the power of sound to improve attendees’ wellbeing, but the importance of stimulating more than one sense to create longer-lasting, richer memories. And brands...
Festival Activations: How Sponsors Marked Coachella’s Return to In-person
A two-year hiatus on one of the world’s most celebrated festivals finally came to a close last month as the Coachella Valley Music and Arts Festival made its grand return to Indio, CA, April 15-17 and 22-24. Months of pent-up energy was unleashed at the event, which notably dropped its mask and vaccine mandates, where...