Posts tagged with ‘fitness event’
Propel Evolves its Live Events in the Fitness Space with a Hyper-local Strategy
Propel Fitness Water’s long-standing focus on the fitness space has taken a hyper-local turn with the “Propel Your City Project,” a community event program launched this summer that is offering free exercise classes for consumers in Atlanta, Detroit, Houston and Los Angeles.
MyFitnessPal Hosts a ‘Joyful’ Mini Conference for Influencers Focused on Gut Health
If you asked the average American for their thoughts on the MyFitnessPal app, chances are, many would tell you it’s a relic of the early aughts. But in reality, the platform is not only still alive and kicking, but thriving as the No. 1 nutrition and food-tracking app in the world. So to reintroduce its...
Reverse Pivots: Inside Michelob ULTRA’s Reboot of its MOVEMENT Live Platform
Sometimes, an epic roadblock, like a pandemic, can lead to growth for experiential programming. Just ask Michelob ULTRA, which is reverse-pivoting its fitness platform MOVEMENT Live into a hybrid experience that will deliver on the scale that its lockdown-era virtual version provided, while bringing consumers together in person to celebrate wellness with the sweet reward...
Cause Marketing: Origins Invites Fitness Buffs to Sweat for the Planet
Since its inception in 1990, natural skincare brand Origins has made protecting the planet a key piece of its brand ethos. So when the company relaunched its GinZing Gel Moisturizer with new hydration technology last month, incorporating a sustainability component was only, well, natural. In partnership with American Forests’ Global ReLeaf program, Origins erected an...