Tag: fitness event
-
B-to-C EventsSwisse Wellness Creates a Product Sampling Oasis for Yogis at Wanderlust 108
To increase its presence in the U.S., Australia-based vitamin and supplement brand Swisse activated a destination for its “wellness warrior” target at Wanderlust 108, Sept. 9 in Brooklyn, NY, offering consumers a soothing lounge, garden and detox center. Wanderlust 108, a one-day event series as part of the larger Wanderlust festivals, is described as “the […]
-
B-to-C EventsFrom Pop-ups to Property: Propel Water’s Co:Labs Fitness Festival Program Expands
In an effort to differentiate itself from its Gatorade sister brand, and hyper-engage its fitness enthusiast target, Propel Water, a PepsiCo brand, created the Propel Co:Labs program. What began as pop-up fitness events in L.A. and New York City, that morphed into a multi-city pop-up program punctuated by a festival, is now a nationwide fitness […]
-
B-to-C EventsPropel Adds Live Music to its Co:Labs Fitness Events
Propel is continuing the momentum started last summer when it promoted the reformulation of its electrolyte-rich flavored water product with fitness events surrounding trendy exercises in New York City and Los Angeles. This year, Propel is relaunching its Co:Labs fitness events, tying in live music and a fresh collaboration, and punctuating the season with the […]