Propel Water Expands its Co:Labs Fitness Festival Program

Propel Water Expands its Co:Labs Fitness Festival Program
From Pop-ups to Property: Propel Water’s Co:Labs Fitness Festival Program Expands

From Pop-ups to Property: Propel Water’s Co:Labs Fitness Festival Program Expands

In an effort to differentiate itself from its Gatorade sister brand, and hyper-engage its fitness enthusiast target, Propel Water, a PepsiCo brand, created the Propel Co:Labs program. What began as pop-up…
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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