Millennial Marketing and Events

10 Years of Data on Millennials and Causes: How Brands Fit In

Cause Marketing, B-to-C Events, B-to-B Events
Posted on July 31, 2019 by Rachel Boucher

If you think cause marketing tie-ins are an event trend, think again. The latest research contained in the annual Millennial Impact Report, produced by the Case Foundation, reveals that millennials not…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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