Citi's CMO on the Link Between Events and Brand Loyalty

Citi's CMO on the Link Between Events and Brand Loyalty

Research: Citi CMO Offers Four Insights on the Link Between Events and Brand Loyalty

Citi is no stranger to the world of event marketing. The financial services brand produces thousands of events around the globe each year, activating everything from entertainment sponsorships to cause…
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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music and doting on her fur baby.
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