Activation Ideas from Fashion Brands at Coachella

Activation Ideas from Fashion Brands at Coachella
How Coachella Inspires Fashion Brands

Steal-Worthy Ideas from Fashion Brands at Coachella

Three tips on how to capitalize on festival fashion subculture   Fashion Week has a rival—Coachella. Over the last few years, fashion has dominated the conversation surrounding the Indio, CA-based…
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the magazine's executive editor. Her travels covering the experiential marketing in dustry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (it's never too late)—and everywhere in between.
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