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Johnnie Walker Princes Street: An Eight-Story Brand Home Designed to Shake up the Scotch Industry

B-to-C Events, Technology
Posted on December 6, 2021 by Kait Shea

Personalization, accessibility and sustainable practices power the 70,000-square-foot visitor experience
The Journey of Flavor tour matches visitors’ flavor profiles with a color-coded RFID wristband.[/caption]
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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
View all articles by Kait Shea →

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