How the Johnnie Walker Princes Street Brand Home is Shaking up Scotch

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Johnnie Walker Princes Street: An Eight-Story Brand Home Designed to Shake up the Scotch Industry

Personalization, accessibility and sustainable practices power the 70,000-square-foot visitor experience The Journey of Flavor tour matches visitors’ flavor profiles with a color-coded RFID wristband.[/caption] It’s…
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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music and doting on her fur baby.
View all articles by Kait Shea →

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