alcohol sampling Archives - Event Marketer

alcohol sampling Archives - Event Marketer

Posts tagged with ‘alcohol sampling’

August 23, 2021

Inspiration Flourishes in St-Germain’s New York City Cocktail Bar Pop-up

Summer cocktails taste most refreshing against an inspiring backdrop. For St-Germain elderflower liqueur, that notion flourished amid blooms, fashion and dance in a pop-up located in New York City’s SoHo neighborhood, Aug. 13-15. Fleuriste St-Germain, a flower shop and cocktail bar experience, was inspired by the cultural salons of early modern revolutionary France, and offered...

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May 5, 2020

Inside a Virtual Whiskey Crowd-Blending Event Designed to ‘Lift Spirits’

It’s not easy to infuse interactivity into virtual events, but online spirits community Flaviar and WhistlePig whiskey teamed up on a program that involved at-home blending kits, crowdsourcing (or, more specifically, crowd-blending), sampling, polling and a live-streamed event featuring a panel of experts. Best of all, it had a charitable component tied to it benefiting...

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December 12, 2018

How Espolon Tequila Wins Over Bartenders with ‘Cocktail Fights’ and Costumes

Cocktail-loving consumers in bars today are faced with a multitude of spirits to choose from. So, for beverage brands like Espolon Tequila, it’s critical to stand out on the shelf. A tried-and-true way to do that is through bartender advocacy—because if the bartender is excited about it, you’re drinking it. Enter: Espolon Tequila’s “Cocktail Fights,”...

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