alcohol sampling Archives - Event Marketer

Posts tagged with ‘alcohol sampling’

December 12, 2018

How Espolon Tequila Wins Over Bartenders with ‘Cocktail Fights’ and Costumes

Cocktail-loving consumers in bars today are faced with a multitude of spirits to choose from. So, for beverage brands like Espolon Tequila, it’s critical to stand out on the shelf. A tried-and-true way to do that is through bartender advocacy—because if the bartender is excited about it, you’re drinking it. Enter: Espolon Tequila’s “Cocktail Fights,”...

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October 16, 2018

More Than a ‘Straight Pour.’ Inside Exotico Tequila’s Sampling Activations

With its sights set on millennials and their penchant for all things handcrafted, Exotico Tequila hit Hispanic food festivals across the U.S. with a playful activation fueled by shaved ice cocktails. From mid-August to mid-September, the brand, whose spirits are crafted in the highlands of Jalisco, Mexico, brought its heritage to life at festivals in...

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