Spirits Marketing – Event Marketer

Spirits Marketing – Event Marketer

Posts tagged with ‘Spirits Marketing’

September 27, 2021

Amaro Montenegro’s Traveling Pop-up Bar is a ‘Flexible’ European Escape

Italian liqueur brand Amaro Montenegro is bringing international travel to consumers in America with a traveling pop-up bar experience, “Bar Monte,” that is targeting food and wine festivals across the country. The scaled-down sampling program is anchored in a tricked-out trailer pulled by a classic wood-paneled vintage Jeep Wagoneer. The tour launched in June at...

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February 10, 2021

SelvaRey Rum CMO Brielle Caruso on Experiential Marketing Post-Pandemic

After years of planning and countless rounds of creative, last November SelvaRey Rum launched a packaging and visual rebrand. Owning the tagline “Tropical luxury, wherever you are,” the Bruno Mars-owned spirit has positioned itself as a slice of paradise quarantined consumers can enjoy during the pandemic. For now, the brand’s marketing is characterized by dreamy...

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