Posts tagged with ‘Spirits Marketing’

July 18, 2024

Field Report: Our Visit to a Surprise Hennessy Sensory Pop-up in Orlando

You couldn’t miss it. A bright red, branded shipping container with its doors and walls propped open to reveal several interactive sampling stations surprised passersby when it popped up in the usually quiet parking lot at The Loop’s ABC Fine Wine & Spirits store in Orlando on July 11. It was Hennessy’s Made for More...

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April 17, 2023

SXSW 2023: Seven Brands that Gave Attendees a Taste of their Products

With hundreds of events and activations taking place throughout Austin over the 10-day SXSW 2023, it’s no wonder that the brands that brought a bite to eat, a sample to sip, or a product to try quickly stood out from the pack. But at the show this year, seven brands lured festivalgoers with full-on explorations...

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