Spirits Marketing Archives - Event Marketer

Spirits Marketing Archives - Event Marketer

Posts tagged with ‘Spirits Marketing’

June 27, 2022

Why NÜTRL Vodka Seltzer Hosted an ‘Adult Graduation’ Ceremony in New York

There were no diplomas, no tassels, no mobs of parents snapping pictures, but at NÜTRL Vodka Seltzer’s “graduation” event on June 7, there was plenty of pomp and circumstance. On the heels of its U.S. launch earlier this year, the Anheuser-Busch brand aimed to drive awareness among post-college consumers and kick off the summer with...

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June 13, 2022

How Barone Fini’s New Wine Label Helped a Sampling Campaign Take Flight

Italian wine brand Barone Fini’s Pinot Grigio: Valdadige is a best-seller, but with the launch of a new label that replaces the family crest with a hot air balloon icon, the brand saw an opportunity to promote this new positioning and drive trial among affluent wine-drinkers in the process. Leaning into that hot air balloon...

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April 4, 2022

Capitalizing on Golf’s Growth, Tito’s Handmade Vodka Debuts a PGA Tour Lounge

Tito’s Handmade Vodka, the official vodka sponsor of the PGA Tour and PGA Tour Champions, unveiled its new Tito’s Stillhouse Lounge at the WGC-Dell Technologies Match Play at Austin Country Club in Austin, Texas, March 23-27. The hospitality activation, created to bring light-hearted entertainment to golfers and non-golfers alike, will travel to more than 15...

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January 31, 2022

Art, Emerging Tech: Five Insights on Bombay Sapphire’s Stir Creativity Platform

It was an eventful end to 2021 for Bombay Sapphire, a brand that is embracing the emerging artist and creative community through its Stir Creativity platform. Putting the messaging that “creativity can take us anywhere” into action, the brand activated a pair of artistic disruptions, from a novel neuroaesthetics technology to reviving Manhattan’s shopping districts...

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