Tag: personalization

Runners from around the globe have descended on the Big Apple to participate in the TCS New York City Marathon for 50 years. And in the leadup up to this year’s Nov. 1 race, athletes, spectators, community members and sponsors celebrated with events and activations befitting of the milestone.

This year, storytelling has propelled from buzzword to standard practice. As event marketers lean into it for their messaging to deepen relationships with audiences and “drop” products into real lives, human faces are serving as design themes across show floors. Let’s take a look at how eye contact is the new eye candy. But first, […]

In the age of thoughtful takeaways and vibe checks, consumers are lining up to have their “energy” captured, visualized, and interpreted at events. Let’s take a reading on how personalized color assignments, once relegated to wellness fairs and spiritual subcultures, are generating personalized, shareable and slightly mystical engagement at events. But first, the Why. Unlike […]

At a time when many consumers are suffering from digital fatigue and seeking more meaningful interactions, brands are leveraging tactile, personalized experiences that send attendees home with a physical keepsake that extends the life of the event. We’re talking about charm bars, intimate touchpoints where participants can slow down, get hands-on and customize something they’ll […]

Shoptalk Spring 2026 took place March 24-26 at Mandalay Bay in Las Vegas, bringing together more than 10,000 attendees from across the retail, consumer brand and tech landscape.