Tag: personalization

  • Jack in the Box’s Crave Van Takes Sampling Up a Notch at San Diego Comic-Con
    B-to-C Events

    Jack in the Box’s Crave Van Takes Sampling Up a Notch at San Diego Comic-Con

    There are sampling events where brand ambassadors dutifully distribute flavorful bites and tasty tidbits to passersby. And then there are those that take it up a notch, like Jack in the Box, which literally crashed into San Diego Comic-Con this year with Jack’s Crave Van, featured in recent ads for the brand, plowing through a […]

  • Intelligent Events: How Measurement strategies, Wearables and Personalization are Transforming the Event Marketing Landscape
    Editor's Picks

    Inside ‘Intelligent Events’: Measurement, Wearables and Personalization

    In this, the Internet of Things era of smartphones, smart homes, smart cars and smart everything, event marketing has gotten smarter, too. Savvy event marketers of all stripes, from automotive to retail, banking to beverage, are incorporating virtual reality, biometrics, wearables and more into engagements. The result: events that are more personal, measurable and relevant than ever before.