inclusive Archives - Event Marketer

Posts tagged with ‘inclusive’

August 19, 2019

Inclusive Events: How Brands are Addressing the Needs of All Attendees

Marketers are taking a more holistic approach to build inclusive environments and actively listen to their audience As businesses continue to incorporate diversity and inclusion strategies into their corporate missions, inclusivity will continue to become more important in the world of events. Successful events will be those that create experiences that welcome and represent all...

read more

July 8, 2019

Esports Gains Traction with Higher Education as Universities Hop on Board

With approximately 140 universities offering formalized esports programs today (not to mention the scholarships that have followed), the collegiate esports industry is gaining some serious traction. And with that, new event competitions and support structures for the demo are being formed. Take ESPN’s creation of the first College Esports Championship in March, and recently, Riot...

read more

April 22, 2019

Heineken Tears Down the Walls of its House at Coachella

A rearranged Coachella landscape teed up a Heineken House revamp this year, the 20th year of the Indio, CA, festival and Heineken’s 18th year as the official brew of the massive event. What for the past five years has been an activation footprint with a walled structure and a club atmosphere this year morphed into...

read more

February 8, 2019

The New RFP: 17 Tips for Securing More Productive Agency Partnerships

Experiential marketing as a business is experiencing explosive growth. But with that growth comes added scrutiny. For brand-side marketers charged with partnering with experiential agencies to deliver breakthrough experiences for attendees, that means issuing more RFPs, more often, with more attention to the bottom line. But as the cultural landscape evolves, so does the search...

read more

January 23, 2019

Hot Properties: Beautycon’s Marketing Director Talks Entering the Pop-up Space

The massive makeup convention that is Beautycon recently entered the pop-up space. Beautycon POP, which kicked off in Los Angeles, CA Nov. 16 and was recently extended through Jan. 31, is an experiential retail space featuring 20 indie, female-owned beauty brands selling products to underserved audiences. Because its community of millennial and Gen Z shoppers...

read more

© 2019 Access Intelligence, LLC – All Rights Reserved. |

[type='submit']
[type='submit']