Tag: inclusive
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B-to-C EventsHeineken Tears Down the Walls of its House at Coachella
A rearranged Coachella landscape teed up a Heineken House revamp this year, the 20th year of the Indio, CA, festival and Heineken’s 18th year as the official brew of the massive event. What for the past five years has been an activation footprint with a walled structure and a club atmosphere this year morphed into […]
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B-to-B EventsThe New RFP: 17 Tips for Securing More Productive Agency Partnerships
Experiential marketing as a business is experiencing explosive growth. But with that growth comes added scrutiny. For brand-side marketers charged with partnering with experiential agencies to deliver breakthrough experiences for attendees, that means issuing more RFPs, more often, with more attention to the bottom line. But as the cultural landscape evolves, so does the search […]
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B-to-C EventsHot Properties: Beautycon’s Marketing Director Talks Entering the Pop-up Space
The massive makeup convention that is Beautycon recently entered the pop-up space. Beautycon POP, which kicked off in Los Angeles, CA Nov. 16 and was recently extended through Jan. 31, is an experiential retail space featuring 20 indie, female-owned beauty brands selling products to underserved audiences. Because its community of millennial and Gen Z shoppers […]
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B-to-B EventsInclusive RFPs: An Inside Look at Facebook’s Supplier Diversity Directive
Diversity and inclusion have become top priorities for brands seeking to be relevant and successful in today’s cultural climate. And that directive has extended to companies that brands do business with as well. Take Facebook, which launched its supplier diversity program in October 2016 to identify and do business with diverse-owned businesses, defined as a […]