Tag: inclusive events

As b-to-b audiences become increasingly international, and brands prioritize accessibility and inclusivity, real-time AI language translation is becoming a powerful addition to the event marketer’s toolkit. From traditional, large-scale conferences to sales kickoffs and beyond, companies are investing in AI-powered translation tools and platforms designed to enhance engagement on-site, and save time and resources behind […]

Following the high-profile death of Disney influencer Dominique Brown last December, who reportedly experienced a severe allergic reaction at a holiday event in L.A. hosted by fandom merch brand BoxLunch, food allergy safety—but most importantly, food allergy inclusivity—is in the spotlight. It’s a stark reminder for event planners, as the nonprofit FARE (Food Allergy Research […]

Even the smallest of gestures can make an attendee with disabilities feel seen. It’s one of many valuable lessons that fashion retailer Primark learned while planning a fully accessible launch event for the debut of its new 49-piece adaptive clothing range. To support attendees with an array of needs, the brand ensured every detail of […]

Fifteen percent of your attendees probably don’t want the event experience you’re planning. And that’s because, according to some estimates, 15 to 20 percent of the population considers itself, or has been diagnosed, as neurodivergent. That means that one in five event attendees is neurodivergent. And that also means that many “best practices” the event […]

Fourteen years in the making, Google released its “Inclusive Event Design Guide” last fall to support event professionals in creating in-person, virtual and hybrid programs that are inclusive and accessible for all attendees.