Tag: inclusive events
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B-to-C EventsHow Beautycon Roared Back to Life on a Mission to Democratize Beauty
The grand in-person return of Beautycon came with a bold message: Beauty shouldn’t just be in the eye of the beholder; it should be in the hands of the people. Organizers reintroduced the annual convention, Sept. 16-17 in Los Angeles, with a laser-sharp focus on democratizing beauty.
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B-to-C EventsWhen the Brit Awards Ignored Female Artists, Budweiser Built Them a Stage
Budweiser’s roots in music run deep, so when the UK’s prestigious Brit Awards failed to nominate a female in the 2023 Artist of the Year category, the king of beers took matters into its own hands and passed the mic to underserved artists. On the eve of the Feb. 11 awards event at London’s O2 […]
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B-to-B EventsQ&A: Shelley Zalis, CEO at The Female Quotient, on CES’s Annual Equality Lounge
Tucked away on the 58th floor of the ARIA Resort & Casino’s Sky Suites in Las Vegas, The Female Quotient’s annual Equality Lounge brought together CES 2023 attendees and Fortune 500 executives for two days of sessions and networking. Serving as CES’s Official Equality Partner for the fourth year in a row, The Female Quotient […]
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B-to-C EventsDiversity in Events: Forbes Offers Six Tips for Success
Every decision that an event marketer makes—and uses their budget for—offers an opportunity to advance diversity.
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B-to-C EventsYahoo’s Global ‘Let’s Glow’ Campaign Supports Year-round Efforts to Celebrate the LGBTQ+ Community
It takes more than a one-and-done activation for a brand to form an authentic relationship with the LGBTQ+ community—year-round support and advocacy are paramount. And it’s the mindset Yahoo is assuming as it steps up its efforts to back both its LGBTQ+ employees and consumer audiences through live experiences, a content platform and dedicated resource […]