permanent activation Archives - Event Marketer

Posts tagged with ‘permanent activation’

December 6, 2021

Johnnie Walker Princes Street: An Eight-Story Brand Home Designed to Shake up the Scotch Industry

Personalization, accessibility and sustainable practices power the 70,000-square-foot visitor experience It’s fitting that the crown jewel of the single biggest investment in Scotch whisky tourism is located on Princes Street. Indeed, Johnnie Walker’s new permanent brand home in Edinburgh, Scotland is a majestic, eight-story wonder built in the center of the capital that projects a...

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