Finalists Announced: Celebrating Creative Forces in Design and Technology - Event Marketer

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Finalists Announced: Celebrating Creative Forces in Design and Technology

Event Marketer has announced the finalists for the 2018 Experience Design & Technology Awards, the world’s only marketing awards program recognizing the best use of design and technology in live experiences.

The winners will be announced live at the Experience Design & Technology Awards luncheon on Nov. 14 during EventTech—for tickets, click here. Winners will also be featured in the December issue of Event Marketer and profiled here at eventmaketer.com.

Here are the nominees:

 

BEST OVERALL B-TO-B ENVIRONMENT

Campaign: Google Cloud Next
Client: Google
Partner: Sparks

Campaign: National Distributor Conference
Client: Heineken
Partner: Proscenium

Campaign: One Week 2018
Client: Microsoft
Partner: Zed Ink

 

BEST OVERALL CONSUMER ENVIRONMENT

Campaign: Bumble Hive LA
Client: Bumble
Partner: Manifold

Campaign: SXSWestworld
Client: HBO
Partners: Giant Spoon, Mycotoo, Glass Eye, Kilter Films

Campaign: Just Do It HQ
Client: Nike
Partner: Gallagher

 

BEST MUSEUM ENVIRONMENT

Campaign: This Little Light of Mine
Client: Mississippi Civil Rights Museum
Partners: Hilferty & Associates, Transformit, Monadnock Media, CED, Exhibit Concepts

Campaign: Hebrew Bible Experience
Client: Museum of the Bible
Partner: BRC Imagination Arts

Campaign: The Parlors
Client: Thomas Cole National Historic Site
Partners: Publicis.Sapient, Second Story

 

BEST TWO-STORY ENVIRONMENT

Campaign: Mobile World Congress 2018
Client: Cisco
Partner: Mirror Show Management

Campaign: IBM Think Welcome Experience
Client: IBM
Partner: George P. Johnson

Campaign: Campus Oculus
Client: Oculus by Facebook
Partner: FGPG

 

BEST MOBILE MARKETING VEHICLE

Campaign: The Bacon Express
Client: Applegate
Partner: Cyrano Rox

Campaign: Elyx Mobile Bar
Client: Absolut
Partner:  Legacy Marketing 

Campaign: Ride and Dine
Client: Uber
Partner: Manifold

 

BEST OUTDOOR ENVIRONMENT

Campaign: Pacifico Porch
Client: Constellation Brands
Partners: Friasworks, The Shop@Showready

Campaign: The Good Place
Client: NBC
Partner: Oaken Anchor

Campaign: Farm of the Future Experience
Client: Nutrien Ag Solutions
Partner: Osborn Barr

 

BEST TRADE SHOW EXHIBIT (UNDER 50′ X 50′)

Campaign: VMworld 2018
Client: Rubrik
Partner: Astound Group

Campaign: CES 2018
Client: Sleep Number
Partner: Centerpoint Marketing 

Campaign: Fantasy Freeze
Client: Taco Bell
Partner: Cyrano Rox

 

BEST STAGE EXPERIENCE

Campaign: Global Owners Conference
Client: Hilton
Partner: agencyEA

Campaign: 2018 CES Keynote
Client: Intel
Partners: Clarity Creative Group, John Halloran + Associates

Campaign: Associates and Shareholders Week
Client: Walmart
Partner: Leo Events

 

BEST TRADE SHOW EXHIBIT (50′ X 50′ AND UP)

Campaign: Jurassic World E3 2018
Client: Frontier Developments
Partners: Envy-Create, Display Fabrication Group 

Campaign: Watson Health at RSNA
Client: IBM
Partner: 3D Exhibits

Campaign: Kind + Jugend 2018
Client: Munchkin
Partners: Unrivaled, Gielissen

 

BEST PERMANENT OR POP-UP RETAIL EXPERIENCE

Campaign: Google Home Mini Pop Up Tour
Client: Google
Partner: MAS Event Design

Campaign: Pop-Up Retail Experience
Client: Mercedes-Benz
Partner: Engine Shop

Campaign: Washlet of Wonderment
Client: TOTO
Partner: satoriteller

 

BEST USE OF A SINGLE TECHNOLOGY (B-TO-C)

Campaign: Rose Chatbot
Client: The Cosmopolitan of Las Vegas
Partner: R/GA

Campaign: Explorer 150
Client: Duracell
Partners: wonderMakr, Starcom

Campaign: Fracture Digital Video Installation
Client: FX
Partner: Industria Creative

 

BEST USE OF A SINGLE TECHNOLOGY (B-TO-B)

Campaign: Hybrid Chatbot
Client: Dell Technologies
Partner: AtlasRTX

Campaign: Storyscape
Client: Instagram
Partner: We’re Magnetic, Luke Halls Studio, res.lab, Bay Productions

Campaign: Build Your Brand at CES
Client: Oath
Partner: SET Live

 

BEST COMBINATION OF EVENT TECHNOLOGIES (B-TO-C)

Campaign: The Food Effect
Client: Land O’Lakes
Partners: Colle McVoy, Civic Entertainment Group, Production Glue

Campaign: The Hangar
Client: U.S. Air Force
Partner: GSD&M

Campaign: 2018 FIFA World Cup Activation
Client: Visa
Partners: GMR Marketing, Shiraz Creative, Texel, Inition

 

BEST COMBINATION OF EVENT TECHNOLOGIES (B-TO-B)

Campaign: FORTNITE @ E3
Client: Epic Games
Partners: FGPG, The Shop@ShowReady

Campaign: Nike x NBA Uniform Launch
Client: Nike
Partner: Production Glue

Campaign: Next-Level Gatorade Engagements
Client: Pepsico
Partner: Mirror Show Management

 

BEST DIGITAL+LIVE CAMPAIGN

Campaign: Road to Coachella
Client: BMW
Partner: Mirrored Media

Campaign: Defiant Ones
Client: HBO
Partner: Translation Enterprises

Campaign: Create Change
Client: Microsoft
Partner: Wasserman

 

BEST USE OF SOCIAL MEDIA

Campaign: Road to Coachella
Client: BMW
Partner: Mirrored Media

Campaign: Mustang Bullitt Reveal
Client: Ford
Partner: Imagination

Campaign: Defiant Ones
Client: HBO
Partner: Translation Enterprises

 

BEST TOUCH- OR GESTURE-BASED EVENT INTERACTIVE

Campaign: Be Like Steph
Client: Kaiser Permanente
Partners: Octagon, Next/Now

Campaign: Gatorade Recovery Showcase
Client: Pepsico
Partner: Mirror Show Management

Campaign: The Hangar
Client: U.S. Air Force
Partner: GSD&M

 

BEST USE OF A/V

Campaign: Ranger Reveal
Client: Ford
Partner: Imagination

Campaign: Cinema House
Client: LG
Partner: BFG Communications

Campaign: Xbox Experience at E3 2018
Client: Microsoft
Partner: Zed Ink

 

BEST AUDIENCE INTERACTION

Campaign: Auto Tunes
Client: Lyft
Partner: Deeplocal

Campaign: NFL Experience Times Square
Client: NFL
Partner: M1 Interactive

Campaign: Personalized Moment
Client: Pandora
Partner: Next/Now

 

BEST USE OF VIRTUAL REALITY OR AUGMENTED REALITY

Campaign: Virtual Eye Experience
Client: Alcon
Partner: Elara

Campaign: A Moon for All Mankind
Client: Samsung
Partners: Cheil Worldwide, Iris, Framestore, Mannetron, GCVRS

Campaign: Army Navy Game Parachute
Client: USAA
Partner: IMG Live

 

BEST EVENT APP

Campaign: Cisco Live
Client: Cisco
Partner: Eventbase

Campaign: Worldwide Convention
Client: McDonald
Partner: Kindle Communications

Campaign: Create Change
Client: Microsoft
Partner: Wasserman

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