Event Marketer has announced the finalists for the 2018 Experience Design & Technology Awards, the world’s only marketing awards program recognizing the best use of design and technology in live experiences.
The winners will be announced live at the Experience Design & Technology Awards luncheon on Nov. 14 during EventTech—for tickets, click here. Winners will also be featured in the December issue of Event Marketer and profiled here at eventmaketer.com.
Here are the nominees:
BEST OVERALL B-TO-B ENVIRONMENT
Campaign: Google Cloud Next
Client: Google
Partner: Sparks
Campaign: National Distributor Conference
Client: Heineken
Partner: Proscenium
Campaign: One Week 2018
Client: Microsoft
Partner: Zed Ink
BEST OVERALL CONSUMER ENVIRONMENT
Campaign: Bumble Hive LA
Client: Bumble
Partner: Manifold
Campaign: SXSWestworld
Client: HBO
Partners: Giant Spoon, Mycotoo, Glass Eye, Kilter Films
Campaign: Just Do It HQ
Client: Nike
Partner: Gallagher
BEST MUSEUM ENVIRONMENT
Campaign: This Little Light of Mine
Client: Mississippi Civil Rights Museum
Partners: Hilferty & Associates, Transformit, Monadnock Media, CED, Exhibit Concepts
Campaign: Hebrew Bible Experience
Client: Museum of the Bible
Partner: BRC Imagination Arts
Campaign: The Parlors
Client: Thomas Cole National Historic Site
Partners: Publicis.Sapient, Second Story
BEST TWO-STORY ENVIRONMENT
Campaign: Mobile World Congress 2018
Client: Cisco
Partner: Mirror Show Management
Campaign: IBM Think Welcome Experience
Client: IBM
Partner: George P. Johnson
Campaign: Campus Oculus
Client: Oculus by Facebook
Partner: FGPG
BEST MOBILE MARKETING VEHICLE
Campaign: The Bacon Express
Client: Applegate
Partner: Cyrano Rox
Campaign: Elyx Mobile Bar
Client: Absolut
Partner: Legacy Marketing
Campaign: Ride and Dine
Client: Uber
Partner: Manifold
BEST OUTDOOR ENVIRONMENT
Campaign: Pacifico Porch
Client: Constellation Brands
Partners: Friasworks, The Shop@Showready
Campaign: The Good Place
Client: NBC
Partner: Oaken Anchor
Campaign: Farm of the Future Experience
Client: Nutrien Ag Solutions
Partner: Osborn Barr
BEST TRADE SHOW EXHIBIT (UNDER 50′ X 50′)
Campaign: VMworld 2018
Client: Rubrik
Partner: Astound Group
Campaign: CES 2018
Client: Sleep Number
Partner: Centerpoint Marketing
Campaign: Fantasy Freeze
Client: Taco Bell
Partner: Cyrano Rox
BEST STAGE EXPERIENCE
Campaign: Global Owners Conference
Client: Hilton
Partner: agencyEA
Campaign: 2018 CES Keynote
Client: Intel
Partners: Clarity Creative Group, John Halloran + Associates
Campaign: Associates and Shareholders Week
Client: Walmart
Partner: Leo Events
BEST TRADE SHOW EXHIBIT (50′ X 50′ AND UP)
Campaign: Jurassic World E3 2018
Client: Frontier Developments
Partners: Envy-Create, Display Fabrication Group
Campaign: Watson Health at RSNA
Client: IBM
Partner: 3D Exhibits
Campaign: Kind + Jugend 2018
Client: Munchkin
Partners: Unrivaled, Gielissen
BEST PERMANENT OR POP-UP RETAIL EXPERIENCE
Campaign: Google Home Mini Pop Up Tour
Client: Google
Partner: MAS Event Design
Campaign: Pop-Up Retail Experience
Client: Mercedes-Benz
Partner: Engine Shop
Campaign: Washlet of Wonderment
Client: TOTO
Partner: satoriteller
BEST USE OF A SINGLE TECHNOLOGY (B-TO-C)
Campaign: Rose Chatbot
Client: The Cosmopolitan of Las Vegas
Partner: R/GA
Campaign: Explorer 150
Client: Duracell
Partners: wonderMakr, Starcom
Campaign: Fracture Digital Video Installation
Client: FX
Partner: Industria Creative
BEST USE OF A SINGLE TECHNOLOGY (B-TO-B)
Campaign: Hybrid Chatbot
Client: Dell Technologies
Partner: AtlasRTX
Campaign: Storyscape
Client: Instagram
Partner: We’re Magnetic, Luke Halls Studio, res.lab, Bay Productions
Campaign: Build Your Brand at CES
Client: Oath
Partner: SET Live
BEST COMBINATION OF EVENT TECHNOLOGIES (B-TO-C)
Campaign: The Food Effect
Client: Land O’Lakes
Partners: Colle McVoy, Civic Entertainment Group, Production Glue
Campaign: The Hangar
Client: U.S. Air Force
Partner: GSD&M
Campaign: 2018 FIFA World Cup Activation
Client: Visa
Partners: GMR Marketing, Shiraz Creative, Texel, Inition
BEST COMBINATION OF EVENT TECHNOLOGIES (B-TO-B)
Campaign: FORTNITE @ E3
Client: Epic Games
Partners: FGPG, The Shop@ShowReady
Campaign: Nike x NBA Uniform Launch
Client: Nike
Partner: Production Glue
Campaign: Next-Level Gatorade Engagements
Client: Pepsico
Partner: Mirror Show Management
BEST DIGITAL+LIVE CAMPAIGN
Campaign: Road to Coachella
Client: BMW
Partner: Mirrored Media
Campaign: Defiant Ones
Client: HBO
Partner: Translation Enterprises
Campaign: Create Change
Client: Microsoft
Partner: Wasserman
BEST USE OF SOCIAL MEDIA
Campaign: Road to Coachella
Client: BMW
Partner: Mirrored Media
Campaign: Mustang Bullitt Reveal
Client: Ford
Partner: Imagination
Campaign: Defiant Ones
Client: HBO
Partner: Translation Enterprises
BEST TOUCH- OR GESTURE-BASED EVENT INTERACTIVE
Campaign: Be Like Steph
Client: Kaiser Permanente
Partners: Octagon, Next/Now
Campaign: Gatorade Recovery Showcase
Client: Pepsico
Partner: Mirror Show Management
Campaign: The Hangar
Client: U.S. Air Force
Partner: GSD&M
BEST USE OF A/V
Campaign: Ranger Reveal
Client: Ford
Partner: Imagination
Campaign: Cinema House
Client: LG
Partner: BFG Communications
Campaign: Xbox Experience at E3 2018
Client: Microsoft
Partner: Zed Ink
BEST AUDIENCE INTERACTION
Campaign: Auto Tunes
Client: Lyft
Partner: Deeplocal
Campaign: NFL Experience Times Square
Client: NFL
Partner: M1 Interactive
Campaign: Personalized Moment
Client: Pandora
Partner: Next/Now
BEST USE OF VIRTUAL REALITY OR AUGMENTED REALITY
Campaign: Virtual Eye Experience
Client: Alcon
Partner: Elara
Campaign: A Moon for All Mankind
Client: Samsung
Partners: Cheil Worldwide, Iris, Framestore, Mannetron, GCVRS
Campaign: Army Navy Game Parachute
Client: USAA
Partner: IMG Live
BEST EVENT APP
Campaign: Cisco Live
Client: Cisco
Partner: Eventbase
Campaign: Worldwide Convention
Client: McDonald
Partner: Kindle Communications
Campaign: Create Change
Client: Microsoft
Partner: Wasserman
