event technology Archives - Event Marketer

event technology Archives - Event Marketer

Posts tagged with ‘event technology’

February 7, 2022

Five Ways Sleep Number Crushes Booth Engagement at CES

When you’re a sleep wellness brand vying for attention at a global technology trade show, sometimes you’ve got to make your own dreams come true. Such is the case for Sleep Number, an exhibitor at CES for the last eight years. The brand’s presence at the tentpole event has evolved from a tiny footprint located...

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July 12, 2021

What We Learned About Hybrid Events From Two Weekends of Essence Fest

Surprise content, concierge service and a sense of place and mission—these were among the elements that led to the success of the Essence Festival of Culture, which took place as a hybrid event over two weekends, June 25 to 27 and July 2 to 4. The hybrid gathering combined elements of Essence magazine’s wildly popular...

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May 17, 2021

Nine High-tech Solutions to Explore in the COVID-19 Era

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Shelley Hodgkinson, senior director-event solutions at Walmart, described the “new budget” her team is preparing to build in EM’s webinar, Mastering Event...

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