event technology Archives - Event Marketer

event technology Archives - Event Marketer

Posts tagged with ‘event technology’

July 12, 2021

What We Learned About Hybrid Events From Two Weekends of Essence Fest

Surprise content, concierge service and a sense of place and mission—these were among the elements that led to the success of the Essence Festival of Culture, which took place as a hybrid event over two weekends, June 25 to 27 and July 2 to 4. The hybrid gathering combined elements of Essence magazine’s wildly popular...

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May 17, 2021

Nine High-tech Solutions to Explore in the COVID-19 Era

As event marketers plan for the return of in-person events, they’re budgeting for a fresh slate of technologies and tools designed to attract attendees back to events and keep them safe once there. Shelley Hodgkinson, senior director-event solutions at Walmart, described the “new budget” her team is preparing to build in EM’s webinar, Mastering Event...

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December 28, 2020

Four Insights on Using Extended Reality to Enhance Virtual Events

A quick Google search of the term “extended reality” would have you believe it’s a blanket phrase used to encompass all of the “realities”—AR, VR and MR. But the technology is much more nuanced. When you break it down, the use of extended reality generally requires LED video walls and flooring to form a backdrop...

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September 14, 2020

Event Technologists Weigh in on the State of Event Tech and Their Future Roles

Technology experts talk data, logistical challenges and having a seat at the table They say using technology for technology’s sake isn’t a winning strategy, but what if it’s not even an option? A study conducted by Eventsforce revealed a lack of technology expertise in the event industry, with 47 percent of respondents reporting they have...

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February 24, 2020

Covid-19 Cancellations, Venue Tactics and Health Safety Tips

MWC Barcelona was the catalyst, but a wave of event cancelations are being announced in real time as the coronavirus (Covid-19) continues to spread at an unprecedented rate. Many cancellations pertain to global shows like MWC and Cisco Live: Melbourne, but U.S. cancellations are also beginning to crop up as reports of how the virus...

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