E3 2018 Hot Spots: Inside the Expo's Top Activations

E3 2018 Hot Spots: Inside the Expo’s Top Activations

EM explores the evolution of the renowned b-to-b-to-c show
The Electronic Entertainment Expo, also known as E3, is one of the video gaming industry’s biggest weeks, bringing together the largest game…


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This story appeared in the July/August 2018 issue

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