B-to-C Events

Air National Guard’s Challenge Tour Takes Off

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The Air National Guard, a reserve unit of the U.S. Air Force, is hitting the road with its second Rise to the Challenge tour, a 23-week interactive campaign that through mid-November will travel to festivals,…

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  4. Crayola Targets a New Demo—Adults—at a Camping-Themed Launch Event
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  5. The Brief: Retro Malls and Cheese Ball Challenges
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  6. Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations
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  7. Coca-Cola Activates its Largest Footprint Yet at Essence Festival
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