To gets kids rip-roaring with excitement for the season two premiere of its hit animated TV series “Doc McStuffins,” Disney Junior launched Doc’s Mobile Clinic, a multi-city interactive tour, which kicked off in Boston on Aug. 18 and wrapped Sept. 28 in Phoenix.
The clinic traveled in a 27-foot Airstream trailer custom designed to reach kids two to seven years of age with the health-conscious theme “So Much You Can Do… To Take Care of You!” The activation footprint’s five stations included an area for kids to give their toys a “check up” (kids received their own white medical coat and cardboard cutout stethoscope), “Stuffy’s Imagination Playground” filled with large building blocks, “Lenny’s Hydration Station,” to promote the benefits of drinking water, complete with branded water bottle giveaways, “Doc’s Stretch & Flex” fitness area and the “Doc’s Picnic Time” nutrition station.
In addition, the Artemis Medical Society, an organization for physician women of color, joined the mobile tour to greet fans on-site, “showing it is truly possible for life to imitate art,” the organization says.
“Our goal for the Doc mobile tour was to give kids the opportunity to be part of Doc’s world, while delivering fun experiences that reinforce the health, nutrition and nurturing messages that are core to ‘Doc McStuffins,’” Richard Loomis, svp-cmo at Disney Channels Worldwide, told buzz.
Photo Courtesy: DISNEY JUNIOR/Lorenzo Bevilaqua