Four Insights on SXSW’s Evolving Brand Activation Landscape for 2026
SXSW has long served as an annual barometer for the experiential marketing industry with its…
14 Experiential Tactics that Made a Racket at the US Open
In the days leading up to the 2025 US Open, the tournament was already scooping…
Back-to-Campus Tours: How Brands from Google to Skippy are Reaching Gen Z
Viral denim campaigns are dominating the back-to-school social media conversation this year (we’re still trying…
The Brief: SmashCams and Gold Squads
This week’s hot takes on hot topics in experiential marketing cover Save Summer SmashCams, laundromat…
Guest Column: From Greenwashing to Green Wins. Measuring Event Sustainability
In the high-stakes world of experiential marketing, events remain one of the most powerful tools…
Experiential Trend of the Week: Virtual Try-ons
It’s been 30 years since “Clueless” introduced us to Cher’s digitized closet, and millennials are…
CeraVe’s Six-city Birthday Tour Features a Giant Gift Box and Dermatologists
Skincare brand CeraVe is turning 20 and says it’s inviting all of “its friends” to…
Watch The Brief, Live! August 2025 Edition: Experiential News & Ideas
Event Marketer’s Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital; and Juanita…
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.