Expedia Transforms its Multiday Ambassador Summit into a Creator-first Oasis in Palm Springs
Travel content creators are racking up millions of views on city itinerary guides, hidden gem…
Coachella 2026: How 25 Brands Took Experiential Marketing to the Desert
Headliners rocked the Empire Polo Grounds at Coachella 2026, but it was the brands who…
The Brief: Food Courts and ‘X-Files’ Extravaganzas
This week’s hot takes on hot topics in experiential marketing cover Chili's food court, dog-friendly…
Experiential Marketing Trend of the Week: Aura Readings
In the age of thoughtful takeaways and vibe checks, consumers are lining up to have…
Guest Column: Four Tips to Get the Right Event Data from Your Suppliers
Our quarterly column from the Experiential Marketing Measurement Coalition tackles strategic planning...
March Madness 2026: Brands Activate Beyond the Final Four to Engage College Hoops Fans
Our March Madness bracket was busted on week one of the NCAA tournament, but that…
Finalists Announced: The 2026 Ex Awards
The editors of Event Marketer unveil the finalists of the 2026 Ex Awards, the most…
Field Report: Five Steal-worthy Ideas from the New York International Auto Show 2026
The New York International Auto Show touched down at the Javits Center in New York…
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.